EXPLORUS | Something for everyone

Targeted to all members of the family, Explorus was to offer an exciting and distinctly different mix of gifts within a unique branded environment, and deliver on the store's mantra of "there's a whole world out there, in here". Appropriately named Explorus, the innovative concept and diverse offering is at once communicated, signalling to the customer a world of possibilities: the potential for discovery, knowledge and exploration.

To organize, promote and highlight the unparalleled selection of products and encourage browsing, the store has been organized by theme rather than by product category. A simple graphic vocabulary and a family of iconographic symbols function to immediately communicate the themes and convey excitement. An open storefront, playful colour scheme derived from nature, and logical circulation paths, ensure universal appeal and encourage exploration.